Considerations for Paid SEM

When paying for Search Engine Marketing, such as pay per click or cost per impressions, there are a few simple principles to consider.

What is your goal?  What are your margins?  Should you pay per click or impression?

Consider this quick tip:

PPC

If you goal is to get your brand online, you may consider a campaign that is based on Paying Per Click, only the goal is to have as few clicks as possible while still getting across your company and what they do.  A few ways this can be accomplished:

1. Dont have a call to action
2. Put your phone number on the site to avoid clicks for those who want to learn more.
3. Consider just putting your logo and slogan – look more like an image and less like an add.
4. Choose your Keywords Strategically – what is the competition?  What are they looking for?

If you are interested in more than just branding, but sales or a specific call to action, consider putting up a “filter”

1. Make your intentions known – tell them you are selling a product
2. Use words “Buy Now”
3. Put your products price up there.  If they aren’t willing to buy, you shouldn’t be willing to pay.
4. Choose your Keywords well!  consider competition, searchers actions, do your research – this will be the difference between success and failure.

For help determining the correct SEM campaigns, strategically choosing keywords and budeget, contact Brandography at 952-303-1311

These are some simple tips when considering a PPC campaign.   Stay tuned for CPM (cost per impressions) and how to best use them.

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