In a competitive digital landscape, brand positioning matters more than ever. Sometimes, you only have a second or two to capture the attention of a potential customer. How do you do that successfully? Well, you use basic storytelling tactics. Every brand has a unique voice and story to tell. In this article, we’ll explain the […]
Trend Alert: Building a Brand Narrative for Your Business Read More »
Around the start of 2023, we brought you some trends to watch and a few to jump on to start your year off strong. In both blogs, we mentioned the influencer marketing trend and why we think it’s here to stay. From the quick rise of influencer marketing jobs to new platforms that make it
Influencer Marketing: Only for the Biggest Brands? Read More »
Looking to increase your conversion rates through the second half of the year? Customized audience targeting is one of the smartest and most efficient ways to do it. And guess what—it’s not nearly as work-intensive as it sounds! Whether you offer a service or a product, you’ve likely done the work to discover who your
Improve Your Conversion Rates with Audience Targeting Read More »
So you want to switch from Magento to Shopify. We feel you. When it comes to ecommerce platforms, Shopify is still number one when it comes to scalability, app integration, and ease of use. It’s why our Minneapolis digital marketing agency typically recommends Shopify to our clients, whether they’re starting from scratch or looking to
How to Simplify Your Magento to Shopify Migration Read More »
Whether you’re running a business, or you just have a lot of things to do around the house on a Saturday, you know how friendly the word “automation” sounds. Marketing automation saves you more time by doing the work you don’t want to do while achieving successes in areas you may have missed yourself. When
The Importance of Marketing Automation in 2023 Read More »
Choosing a local SEO agency for your business this year comes with many benefits, no matter the size of your company. An SEO (search engine optimization) or digital marketing agency can help small businesses strapped for time or resources. One may also help larger companies learn and understand the latest requirements to ensure their business
What Can an SEO Agency Offer? Read More »
We’re a quarter of the way through 2023, and we’re starting to see brands and marketing teams worry. After so many years and dollars spent on cornering their search engine marketing, AI has come along to change the game. But has it really? People still want to find a solution to their problem. And you
How AI Will Impact Search for Users & Marketers Alike Read More »
The newest landing page trends have been announced for 2023. This means it may be time to reassess how your pages are performing—and if they’re due for a touch-up. Read on to see how well-aligned you are with these trends, then shoot us a message if you’d like a full-blown assessment of your pages from
Top 5 Trends for Website Landing Page Design in 2023 Read More »
On July 1st, Google’s Universal Analytics will stop processing new hits to your website in order to push the adoption of its new, next-generation solution, Google Analytics 4. Understanding the need for the switch, along with which actions you’ll need to take, will be crucial in the weeks and months ahead. We’re here to help
What You Need to Know About GA4 and the Universal Analytics Sunset Read More »
Website landing page design has come a long way since the early days of digital marketing. In fact, the best landing pages can represent some of your website’s highest conversion points. It’s important that your service or product landing pages not only delight and inform your audience, but also provide an easy user experience. In
Best Practices for Your Website Landing Page Design in 2023 Read More »
