Google Quietly Removed the “num=100” Parameter. The SEO Industry Felt It Overnight.

Why your impressions just dropped, what it means for your business, and the strategic opportunity hiding inside the chaos. On September 11, 2025, Google made a change that looked tiny on the surface but sent shockwaves through SEO tools and even its own Search Console data. Orange line is Position; Purple is Impressions; Blue is […]

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Best Practices for AIO Success: Direct from Our Search & Content Leaders

Blog / Jason

Written by Chris F., Brandography Digital Marketing Specialist, and Leila De la Fuente, Brandography Digital Marketing Manager At Brandography, we’re on the ground floor of search evolution. Across dozens of client websites, Brandography’s team has been adapting strategies and running real-time experiments to understand how Google’s AI Overviews are reshaping the way people search online.

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Regular SEO vs. Shopify SEO: What’s the Difference?

Blog / Jason

Reviewed by Leila De La Fuente, Brandography’s Digital Marketing Consultant and SEO Specialist. If you’re running a business online, you probably already know how essential SEO can be to growing your presence. But how easy is it to get organic traffic when your business runs on Shopify? Does SEO work differently on that platform? The

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How to Avoid Unwanted SEO (& When It’s Essential to Do So!)

Uncategorized / Jason

Getting your website and information at the top of the Google SERP is usually a cause for celebration. But what happens if the search engine puts information at the top of the SERPs and it’s flat-out wrong? Unwanted SEO or unwanted search terms can harm your organic traffic, digital marketing strategy, and user experience. If

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301 vs. 307 Redirect: Is Your Team Using Them Correctly?

Blog / Jason

Let’s assume you own a business, which means you likely operate a website. We’ll also wager that you or your marketing team spend time updating its pages, adding new content, or removing outdated pages that don’t bring in relevant traffic or push you to the top of customers’ search results. With so many changes occurring

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Are You Using the New Google Analytics 4 (GA4) Features Yet?

Blog / Jason

The July 1st sunset for Universal Analytics (UA) has come and gone. We’d like to know: How did your transition from UA to Google Analytics 4 (GA4) go? Our clients are already seeing a boost from the advanced tracking and reporting of GA4, and we want to be sure you’re understanding the potential of these

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Improve Your Conversion Rates with Audience Targeting

Blog / Jason

Looking to increase your conversion rates through the second half of the year? Customized audience targeting is one of the smartest and most efficient ways to do it. And guess what—it’s not nearly as work-intensive as it sounds! Whether you offer a service or a product, you’ve likely done the work to discover who your

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Close-up of a hand holding a mobile device with Shopify platform loaded

How to Simplify Your Magento to Shopify Migration

Blog / Jason

So you want to switch from Magento to Shopify. We feel you. When it comes to ecommerce platforms, Shopify is still number one when it comes to scalability, app integration, and ease of use. It’s why our Minneapolis digital marketing agency typically recommends Shopify to our clients, whether they’re starting from scratch or looking to

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A laptop computer screen showing the results of marketing automation

The Importance of Marketing Automation in 2023

Blog / Jason

Whether you’re running a business, or you just have a lot of things to do around the house on a Saturday, you know how friendly the word “automation” sounds. Marketing automation saves you more time by doing the work you don’t want to do while achieving successes in areas you may have missed yourself. When

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What Can an SEO Agency Offer?

Blog / Jason

Choosing a local SEO agency for your business this year comes with many benefits, no matter the size of your company. An SEO (search engine optimization) or digital marketing agency can help small businesses strapped for time or resources. One may also help larger companies learn and understand the latest requirements to ensure their business

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