Looking to increase your conversion rates through the second half of the year? Customized audience targeting is one of the smartest and most efficient ways to do it. And guess what—it’s not nearly as work-intensive as it sounds! Whether you offer a service or a product, you’ve likely done the work to discover who your […]
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So you want to switch from Magento to Shopify. We feel you. When it comes to ecommerce platforms, Shopify is still number one when it comes to scalability, app integration, and ease of use. It’s why our Minneapolis digital marketing agency typically recommends Shopify to our clients, whether they’re starting from scratch or looking to
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The newest landing page trends have been announced for 2023. This means it may be time to reassess how your pages are performing—and if they’re due for a touch-up. Read on to see how well-aligned you are with these trends, then shoot us a message if you’d like a full-blown assessment of your pages from
Top 5 Trends for Website Landing Page Design in 2023 Read More »
On July 1st, Google’s Universal Analytics will stop processing new hits to your website in order to push the adoption of its new, next-generation solution, Google Analytics 4. Understanding the need for the switch, along with which actions you’ll need to take, will be crucial in the weeks and months ahead. We’re here to help
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Website landing page design has come a long way since the early days of digital marketing. In fact, the best landing pages can represent some of your website’s highest conversion points. It’s important that your service or product landing pages not only delight and inform your audience, but also provide an easy user experience. In
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In today’s competitive digital environment, knowing the answer to “What is SEO?” and understanding how to build your website to be SEO-friendly are two completely different things. The first answer may lead you to packing your blogs and pages with keywords that don’t always lead to a great User Experience on your website. The other
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Ever stop and wonder why a website build or redesign costs more than it did a decade ago? If so, ask yourself this: Do websites in 2022 look the same as they did in 2012? Definitely not! The reason? We need websites to do much more than simply display our brand’s logo, contact info, or
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New to Shopify? Or, maybe you’ve been using this eCommerce platform for years. Regardless of your tenure, you’re probably familiar with Shopify’s arsenal of free and paid themes that allow you to personalize your digital storefront and streamline the user’s experience. First impressions are everything, especially when it comes to your online shoppers. After all,
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Looking to refresh an outdated website? With spring in the air, it seems like an opportune time to revisit your business website and give it a little clean up—maybe even add a few new features to improve the user’s experience. But how do you know if your website needs a refresh or something a bit
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Take a moment to count the number of logos that are visible around you. You might include the apple on your iMac, the siren on your coffee mug, or even the rhombus shape on your wristwatch. And as you notice all the different logos spread out in your space, you may start to feel a
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