A hand creating the word analytics on chalk board above colored pencils.

Do I Need to Be Concerned About GA4?

We’ve been asked this question enough times to decide it was worth providing a bit more insight into what Google Analytics 4 is, and how this new data tracking tool will impact your reporting capabilities.  Let’s start with the basics. What Is Google Analytics 4? GA4 is actually a reworking of Google’s current data tracking […]

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