shopify insights

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Are You Losing Sales by Skipping These Shopify Optimizations?

Shopify is one of the most powerful selling platforms available. With countless built-in features and integrations, you can create a fully customized store with a lightning-fast checkout experience that keeps customers coming back again and again. Sounds great, right? The drawback of having so many features is that many Shopify users feel overwhelmed and simply […]

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An adult man holding his credit card and phone as he makes an online purchase using Shopify.

How to Interpret Shopify Insights

Sure, we all love using Google Analytics to help us understand our online users’ behaviors and engagement level. But did you know that eCommerce platforms like Shopify offer us deeper insights into the customer’s buying journey, too? Though it’s best practice, and highly recommended, to integrate Google Analytics (GA) with your eCommerce site—as this allows

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