Amazon PPC Advertising Strategy

High-Intent Keywords. Smarter Bidding. Daily Performance Tuning.

At Brandography, we don’t just “set up” Amazon ads.

We architect custom Amazon PPC strategies designed to attract qualified traffic and convert it into profitable sales.

Every campaign is built with precision, using real-time performance data, advanced keyword research, and tactical optimization to keep your brand in front of ready-to-buy shoppers.

Join the brands that have turned Amazon into their top sales channel.

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ROAS within 60 days of campaign optimization

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Average Conversion Rate across product categories

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Average ACoS post-optimization

Our Amazon Service Capabilities

As a trusted member of the Amazon Partner Network, Brandography offers advanced advertising and fulfillment solutions that help you grow beyond the marketplace.

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Amazon SEO

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Amazon PPC Campaign Management

Minneapolis Marketing Agency

Amazon Seller Central Catalog Management and Troubleshooting

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Product Design & Merchandising

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Amazon Shipping MFA

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ACOS, Keywords & Product Optimization for a Wellness Company

Read Case Study

Our Proof

See how we optimized Amazon PPC performance for a health and wellness company, resulting in a 333% return on ad spend (ROAS).

Our Amazon PPC Services
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Custom Campaign Architecture

We design strategic, full-funnel campaigns using Sponsored Products, Sponsored Brands, and Sponsored Display ad types. Each is tailored to your product lifecycle stage, regardless of whether you’re launching, scaling, or dominating a category.

  • Keyword match-type segmentation (broad, phrase, exact)

  • Manual and automatic campaign balancing

  • Portfolio management to group and align ASINs by theme or goal

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Advanced Keyword & ASIN Targeting

We go beyond surface-level search terms. Our keyword research is built around intent, relevance, and competition, targeting terms that convert.

  • Competitive ASIN targeting to capture your competitors’ traffic
  • Category-level targeting for visibility in relevant search groups
  • Search term mining from high-converting sessions
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Negative Keyword & Waste Management

Protect your budget by eliminating irrelevant traffic. We actively monitor and update negative keyword lists to improve click quality and reduce ACoS.

  • Dynamic addition of poor-performing terms

  • Cross-campaign blocking to prevent overlap or cannibalization

  • Streamlined query matching to drive efficient conversions

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Real-Time Bid Adjustments & A/B Testing

Your bids shouldn’t sit still, and neither do we. Our PPC specialists adjust bids daily to reflect market trends, competition shifts, and seasonal behavior.

  • A/B testing on creatives, product placements, and CPC thresholds

  • Time-of-day and day-of-week bid adjustments

  • Budget allocation based on real-time ROAS and performance zones

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Transparent Reporting & Insight Dashboards

See what’s working—and what’s next. We provide detailed, human-friendly reporting that connects the dots between spend, sales, ACoS, and profitability.

  • Custom dashboards filtered by product line, ad type, and KPIs

  • Weekly and monthly performance recaps

  • Insights and recommendations for scaling successful campaigns

Boost Your Amazon Presence and Increase Sales

Connect with our Amazon experts today to learn how we can transform your Amazon PPC campaigns.

Send Us a Message

Schedule a Consultation Free of Pressure, Obligation, or Charge

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