Achieving In-House Control Over Complex Product Configurations
Liberty Safe Case Study
Tools & Technologies Used
By replacing restrictive third-party tools with an intuitive in-house solution, we empowered Liberty Safe’s internal team to regain full control over their site content. This shift lets them make updates faster and without external dependencies, significantly streamlining daily operations.
The Hurdle
Liberty Safe’s complex catalog exceeded out-of-the-box Shopify capabilities. To display their product options accurately, they needed to pay a third-party company thousands of dollars a month just to manage intricate product configurations.
The Challenge
To overcome this limitation, Liberty Safe required a complex product setup, capable of handling hundreds of safe variations. The system needed to be intuitive enough that Liberty Safe could handle any updates in-house, eliminating the need to outsource data management.
The Results
How We Helped: Agency Empowerment
- Build a custom product structure so customers can see exactly what they are purchasing and orders can be routed correctly
- Connect Dynamics AX to Shopify with custom middleware to keep accessories inventory accurate.
- Conditionally route orders to the closest dealers in DuoPlane so the customer gets their safe as quickly as possible
- Build a warranty registration system that validates purchase dates and serial numbers before confirming a registration.
- Refresh Liberty Safe’s brand identity with updated typography, color strategy, and a new Visual Identity Guide.
Custom Integrations & Architecture
To handle complex product configurations, Brandography customized the product setup using Shopify’s native product interface and metafields & metaobjects, allowing products to include variant options beyond out-of-the-box capabilities and letting shoppers build their safe using visual swatches for interior, exterior, and hardware colors.
The customized setup allows for the selected product configuration to send the accurate UPC to the Liberty Safe team for quick fulfillment. In conjunction with Imagine.io, we were able to provide a dedicated image gallery for each configuration.
To address inventory challenges, we developed custom middleware to bridge Microsoft Dynamics AX and Shopify, enabling automatic inventory synchronization and eliminating third-party management.
By moving website management from a rigid, non-intuitive landing page builder to the native Shopify Theme Editor, we helped Liberty Safe gain full control over their content.
Before & After: Improved Functionality for Liberty Safe and Its Customers
Before
The admin team was forced to use a rigid, difficult-to-use landing page builder. With these limitations, the old site provided customers with limited visual feedback during product configuration, and the data management was so complex that Liberty Safe couldn’t handle it in-house.
After
The new site is built around an intuitive, visual product configurator that updates imagery in real time, while the brand refresh uses strategic color blocking and updated typography to better break up content. On the backend, systems now communicate seamlessly, allowing the admin team to make quick updates, keep inventory accurate, and automatically validate warranty registrations.
We recently worked with Brandography on our new website and honestly had a really great experience. Their team was easy to work with, listened to what we wanted, and delivered a site that turned out GREAT!
No project is ever perfect, but what stood out was how much they cared about making things right and making sure we were happy with the final product. You can tell they genuinely care about their clients and the work they do.
Would definitely recommend Brandography to anyone looking for help with a website or digital marketing.
