Amazon Storefront Strategy Drastically Increases Conversions

Amazon Storefront Strategy Drastically Increases Conversions

Industries

Outdoors

Project Overview

Carlson’s Choke Tubes worked with Brandography to set up and optimize an Amazon storefront that connected customers with exactly the right product.

Challenge

  • Needed to get over a thousand products listed on Amazon
  • Needed a cohesive brand experience for consumers
  • Helped with getting resellers to price at MAP

Services

  • Strategy
  • Search Engine Marketing

Solution

  • Protected margins by collaborating with the client about resellers, cutting MAP.
  • Upgraded all of the listings with new imagery, including compatible gun models, videos, different types of chokes, and what that type of choke does/is used for.
  • Optimized shipping efficiencies to increase sales.
  • Helped default to the “Get it Faster” buybox, leading to increased conversions.

Amazon Storefront Strategy Drastically Increases Conversions

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