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3 Powerful eCommerce Strategies to Skyrocket Your Sales Next Year

Are you taking advantage of everything e-commerce can do for your business? In this article, Jason Dailey, CEO and Founder of Brandography, a digital marketing agency with expertise in outdoor sports, explores how retailers and brands can take advantage of e-commerce channels. Interested in learning more about e-commerce trends and their opportunities for your business?

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Unlocking Growth in Firearm Sales: Key E-Commerce Trends Every Retailer Should Know

Blog / Jason

E-commerce is rapidly evolving, and key trends are reshaping how businesses connect with customers—and firearm retailers are no exception. As online shopping grows, consumers are demanding more convenience, security and transparency, especially when it comes to regulated products. To stay competitive and meet these expectations, firearm retailers must understand these emerging e-commerce trends and the

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14 Key Planning Tips for Holiday 2024 eCommerce

Blog / Jason

The holiday season is the most critical time of year for many retailers, and successful e-commerce marketing can be the difference between a profitable or lackluster year. Planning and preparation are key to capitalize on this period. Brandography has curated a detailed list of what retailers should focus on to ensure their e-commerce marketing strategy

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Shopify vs Shopify Plus

Blog / Jason

Shopify is a trusted eCommerce platform known for its 24/7 support, customizations, and user-friendly setup. To keep up with the growing demands of online shopping, Shopify released an advanced version of their platform called Shopify Plus. Today, we’ll break down the nuanced differences between both platforms as you decide which is right for your brand.

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The 5 Most Important Things to Consider Before Creating Your eCommerce Website

Blog / Jason

An eCommerce website is the most powerful tool in your arsenal, allowing you to reach customers around the globe. But diving into the eCommerce world without a sound strategy isn’t going to yield the results you want. Today, we dig into five things to consider when building an ecommerce website: Your Brand – Consider how

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2023 Recap: UX Insights From 75 of Our Websites

Blog / Jason

Metrics can tell you an awful lot about your site—how people are using it, which aspects are intuitive (and which are not). We analyzed UX insights from 75 of our own client websites to see what we could learn about user experience and what best practices we recommend broken down by industry. Clarity Inforgraphic

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Seasonal Marketing Calendar Strategies

Blog / Jason

As a marketing leader, investing in seasonal marketing is essential to stay ahead of the competition and reach your target audience. Here are a few tips from our passionate content marketing team, including how to create your own seasonal marketing calendar. What is Seasonal Marketing? Seasonal marketing is the tactic of connecting your marketing to

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Prioritizing Web Design for Your Rebrand

Blog / Jason

Rebranding your business is a huge decision. And once you start, it’s time to go full steam ahead, sharing your new look and feel with the world! Here’s the deal: your website is your digital footprint, and it needs to accurately reflect your branding. Otherwise, you risk confusing and losing past and potential customers. A

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301 vs. 307 Redirect: Is Your Team Using Them Correctly?

Blog / Jason

Let’s assume you own a business, which means you likely operate a website. We’ll also wager that you or your marketing team spend time updating its pages, adding new content, or removing outdated pages that don’t bring in relevant traffic or push you to the top of customers’ search results. With so many changes occurring

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Trend Alert: Building a Brand Narrative for Your Business

Blog / Jason

In a competitive digital landscape, brand positioning matters more than ever. Sometimes, you only have a second or two to capture the attention of a potential customer. How do you do that successfully? Well, you use basic storytelling tactics. Every brand has a unique voice and story to tell. In this article, we’ll explain the

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