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The Common Mistakes Made in Each Google Platform (And How to Fix Them)

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Written by Brandon Kasper, Brandography’s Senior Manager of Paid Media Managing Google’s suite of business tools can feel overwhelming, and even seasoned marketers slip into habits that quietly cost them visibility, security, or control. Here are the most common mistakes made across Google’s core platforms and what you should do to fix them. 1. Google […]

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Women by whiteboard explaining B2B content marketing.

Stop Talking About Yourself: Switching the Narrative in B2B Content Marketing

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Prefer to listen? This post is available for audio below. Most business-to-business (B2B) marketing follows the same formula: list your services, show certifications to promote your expertise, and focus on why your company is different from all the rest.  This approach seems logical, which is why so many businesses rely on it. But it’s also

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Google Quietly Removed the “num=100” Parameter. The SEO Industry Felt It Overnight.

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Why your impressions just dropped, what it means for your business, and the strategic opportunity hiding inside the chaos. On September 11, 2025, Google made a change that looked tiny on the surface but sent shockwaves through SEO tools and even its own Search Console data. Orange line is Position; Purple is Impressions; Blue is

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B2B marketing website analytics.

5 B2B Marketing Challenges (& How a Website Can Help)

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B2B marketing isn’t getting any simpler. Longer buying cycles, complex offerings, and decision-making committees all add nuance to how you attract, nurture, and convert customers. But a well-constructed B2B website can make the difference between converting a potential lead and being just another option on the market. Brandography doesn’t just build websites; we craft digital

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Best Practices for AIO Success: Direct from Our Search & Content Leaders

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Written by Chris F., Brandography Digital Marketing Specialist, and Leila De la Fuente, Brandography Digital Marketing Manager At Brandography, we’re on the ground floor of search evolution. Across dozens of client websites, Brandography’s team has been adapting strategies and running real-time experiments to understand how Google’s AI Overviews are reshaping the way people search online.

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