Jason

Woman smiling while looking at her phone and laptop

Black Friday Marketing: Your “Turkey 5” Checklist for Retail Success

Blog /

The holiday shopping season always comes faster than it should. With it comes the infamous Turkey 5: the five-day shopping extravaganza from Thanksgiving through Cyber Monday. Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber Monday present huge opportunities for brands to maximize holiday sales and customer engagement. Brandography’s Founder and CEO, Jason Dailey, crafted […]

Black Friday Marketing: Your “Turkey 5” Checklist for Retail Success Read More »

Smartphone displaying Google search page on a vibrant yellow background.

Performance Max Search Term Visibility Available to All Advertisers

Uncategorized /

For years, Google’s Performance Max (PMax) campaigns have offered powerful automation, but with one major frustration for advertisers: limited visibility into the actual search terms driving traffic. Around April 2025, Google began rolling out search term insights to a small subset of accounts. At the time, availability was inconsistent and unpredictable, with most of its

Performance Max Search Term Visibility Available to All Advertisers Read More »

hands typing on computer

The Common Mistakes Made in Each Google Platform (And How to Fix Them)

Blog /

Written by Brandon Kasper, Brandography’s Senior Manager of Paid Media Managing Google’s suite of business tools can feel overwhelming, and even seasoned marketers slip into habits that quietly cost them visibility, security, or control. Here are the most common mistakes made across Google’s core platforms and what you should do to fix them. 1. Google

The Common Mistakes Made in Each Google Platform (And How to Fix Them) Read More »

Hand guns in a case at a shooting range for online firearm sales

Firearms eCommerce: How Brands Are Adapting to Digital Sales

eCommerce /

Until recently, the shooting industry lagged behind many other retail categories in making the shift to eCommerce. Firearm eCommerce regulations are strict, which helps explain why so many brands hesitate to adopt an online sales presence. But it’s not just about laws. The firearms industry has always been rooted in a face-to-face buying experience. This

Firearms eCommerce: How Brands Are Adapting to Digital Sales Read More »

Website screen with data dashboard.

You Have Your Marketing Dashboard: What Are You Doing with Your Data?

Uncategorized /

You finally have a dashboard that updates automatically and tracks performance across your channels. On paper, it feels like progress. But when it comes time to plan next quarter, adjust your spend, or communicate results to stakeholders, your marketing analytics dashboard might raise more questions than it answers.  If this sounds familiar, the issue isn’t

You Have Your Marketing Dashboard: What Are You Doing with Your Data? Read More »

Women by whiteboard explaining B2B content marketing.

Stop Talking About Yourself: Switching the Narrative in B2B Content Marketing

Blog /

Prefer to listen? This post is available for audio below. Most business-to-business (B2B) marketing follows the same formula: list your services, show certifications to promote your expertise, and focus on why your company is different from all the rest.  This approach seems logical, which is why so many businesses rely on it. But it’s also

Stop Talking About Yourself: Switching the Narrative in B2B Content Marketing Read More »