Until recently, the shooting industry lagged behind many other retail categories in making the shift to eCommerce. Firearm eCommerce regulations are strict, which helps explain why so many brands hesitate to adopt an online sales presence. But it’s not just about laws. The firearms industry has always been rooted in a face-to-face buying experience. This […]
Firearms eCommerce: How Brands Are Adapting to Digital Sales Read More »
When was the last time you took stock of your website platform? If you recently created your eCommerce store or haven’t updated it recently, you may not know what’s possible. Which means you may be missing out on sales. The key to capitalizing on these valuable opportunities is a strong, high-performance website platform capable of
Is Your Website Platform Working for You? Read More »
It’s no secret that eCommerce is here to stay. Are you taking advantage of everything it can do for your business? In this article, Jason Dailey, CEO and Founder of Brandography, a digital marketing agency with expertise in outdoor sports, explores how retailers and brands can take advantage of eComm channels. eCommerce Changes to Make
eCommerce Changes To Sell More in 2025 Read More »
A functional and customer-centric website is key to success, especially for outdoor brands. Is your website up to the challenge of marketing in today’s world? Jason Dailey, CEO and Founder of Brandography, a digital marketing agency with expertise in outdoor sports, examines three components your website needs to stay competitive. Want in-person expertise? Jason is
Does Your Website Do These 3 Things? Read More »
This Black Friday, don’t get left in the dust—start planning your marketing strategy now to stay ahead of the competition. With the holiday shopping season fast approaching, it’s crucial for your business to make the most of this opportunity. In this article, we’ll explore 5 Black Friday campaign ideas to effectively market your products and
Top Five Black Friday Campaign Ideas That Drive Sales Read More »
Lately, it seems there’s no good news coming out of the shipping industry. Want to buy a car? A refrigerator? New IKEA furniture? You’ll need to be put on a waiting list of six months or more or pay a massive premium for what used to be standard shipping. At this point, we may as
Managing Backorders and Pre-Orders During the Shipping Crisis Read More »
Since Amazon’s launch in 1994, eCommerce has reinvented the global marketplace. By allowing businesses, both large and small, to sell their products across state and national borders, eCommerce has enhanced the customer experience and allowed companies to extend their geographic reach. On June 21, 2018, however, the U.S. Supreme Court’s decision to overturn Quill Corp.
Understanding the Wayfair Decision and Its Impact on eCommerce Read More »
B2C eCommerce is booming – and if you’re a B2C business, this can both help and hurt you when it comes to reaching your target audience. Locating your target market – and helping them locate you – requires a different strategy online than it does offline. In the real world, a customer could walk down
eCommerce for B2C: How to Find – and Reach – Your Customers Read More »
Running a B2B business successfully requires many things: having an effective leadership team, providing an essential product or service, and understanding customer’s needs, among others. How a business executes on these factors can greatly impact its success. As a leading B2B agency serving the Minneapolis area, we know that many businesses are still reluctant to
eCommerce for B2B: Tailoring Your Approach for an Optimal Outcome Read More »
