Jason

Women by whiteboard explaining B2B content marketing.

Stop Talking About Yourself: Switching the Narrative in B2B Content Marketing

Prefer to listen? This post is available for audio below. Most business-to-business (B2B) marketing follows the same formula: list your services, show certifications to promote your expertise, and focus on why your company is different from all the rest. This approach seems logical, which is why so many businesses rely on it. But it’s also

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Google Quietly Removed the “num=100” Parameter. The SEO Industry Felt It Overnight.

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Why your impressions just dropped, what it means for your business, and the strategic opportunity hiding inside the chaos. On September 11, 2025, Google made a change that looked tiny on the surface but sent shockwaves through SEO tools and even its own Search Console data. Orange line is Position; Purple is Impressions; Blue is

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5 B2B Marketing Challenges (& How a Website Can Help)

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B2B marketing isn’t getting any simpler. Longer buying cycles, complex offerings, and decision-making committees all add nuance to how you attract, nurture, and convert customers. But a well-constructed B2B website can make the difference between converting a potential lead and being just another option on the market. Brandography doesn’t just build websites; we craft digital

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Best Practices for AIO Success: Direct from Our Search & Content Leaders

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Written by Chris F., Brandography Digital Marketing Specialist, and Leila De la Fuente, Brandography Digital Marketing Manager At Brandography, we’re on the ground floor of search evolution. Across dozens of client websites, Brandography’s team has been adapting strategies and running real-time experiments to understand how Google’s AI Overviews are reshaping the way people search online.

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Hands typing on laptop with search bar overlay

Regular SEO vs. Shopify SEO: What’s the Difference?

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Reviewed by Leila De La Fuente, Brandography’s Digital Marketing Consultant and SEO Specialist. If you’re running a business online, you probably already know how essential SEO can be to growing your presence. But how easy is it to get organic traffic when your business runs on Shopify? Does SEO work differently on that platform? The

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We Decreased Our Client’s Organic Traffic & They Loved Us

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Do we have your attention? We thought so! Sure, the title is clickbait-y. But it’s true and we’re here to tell you how, why, and what you can learn from it. The Client and the Problem One of our clients wanted to increase sales on their online site. Now, when it comes to pay-per-click (PPC),

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Are You Losing Sales by Skipping These Shopify Optimizations?

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Shopify is one of the most powerful selling platforms available. With countless built-in features and integrations, you can create a fully customized store with a lightning-fast checkout experience that keeps customers coming back again and again. Sounds great, right? The drawback of having so many features is that many Shopify users feel overwhelmed and simply

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5 Benefits of Selling on Amazon

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If you’ve thought about selling on Amazon but stopped short of making it happen, you may be missing out. From fast shipping speeds to undeniable credibility, this platform allows you to reach potential customers all over the world. Brandography’s Amazon Marketing Strategist, Justin Cocchiarella, discusses a few benefits you may want to consider. Top 6

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6 Mindsets to Help You Scale Your Business

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Scaling your business is part of the entrepreneurial dream. But in the rush to grow, it’s easy to overextend, overlook key systems, and burn out. That’s why understanding the right way to grow isn’t just smart; it’s necessary. As the CEO of Brandography, I have some tips that I have learned from my experiences as

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We Decreased Our Client’s PPC Sales & They Loved Us

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Do we have your attention? Sure, the title is clickbait-y. But the story behind it is true: Our client was buying branded keyterms and paying for sales they would already get organically. Let’s look at why that matters and how you can avoid making the same mistake. The Root of the Problem One of our

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