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For years, Google’s Performance Max (PMax) campaigns have offered powerful automation, but with one major frustration for advertisers: limited visibility into the actual search terms driving traffic. Around April 2025, Google began rolling out search term insights to a small subset of accounts. At the time, availability was inconsistent and unpredictable, with most of its […]

The holiday shopping season is fast approaching, and with it comes the infamous Turkey 5: the five-day shopping extravaganza from Thanksgiving through Cyber Monday. Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber Monday present huge opportunities for brands to maximize holiday sales and customer engagement. Brandography’s Founder and CEO, Jason Dailey, crafted the ultimate

In August 2024, Google released a new core update to its search algorithm, continuing its efforts to refine the way content is ranked in search results. Core updates like these are significant because they can cause noticeable shifts in how websites perform in Google Search, which ultimately impacts traffic, visibility, and business outcomes. So, what’s