Around the start of 2023, we brought you some trends to watch and a few to jump on to start your year off strong. In both blogs, we mentioned the influencer marketing trend and why we think it’s here to stay. From the quick rise of influencer marketing jobs to new platforms that make it […]
Influencer Marketing: Only for the Biggest Brands? Read More »
The July 1st sunset for Universal Analytics (UA) has come and gone. We’d like to know: How did your transition from UA to Google Analytics 4 (GA4) go? Our clients are already seeing a boost from the advanced tracking and reporting of GA4, and we want to be sure you’re understanding the potential of these
Are You Using the New Google Analytics 4 (GA4) Features Yet? Read More »
Looking to increase your conversion rates through the second half of the year? Customized audience targeting is one of the smartest and most efficient ways to do it. And guess what—it’s not nearly as work-intensive as it sounds! Whether you offer a service or a product, you’ve likely done the work to discover who your
Improve Your Conversion Rates with Audience Targeting Read More »
So you want to switch from Magento to Shopify. We feel you. When it comes to ecommerce platforms, Shopify is still number one when it comes to scalability, app integration, and ease of use. It’s why our Minneapolis digital marketing agency typically recommends Shopify to our clients, whether they’re starting from scratch or looking to
How to Simplify Your Magento to Shopify Migration Read More »
Whether you’re running a business, or you just have a lot of things to do around the house on a Saturday, you know how friendly the word “automation” sounds. Marketing automation saves you more time by doing the work you don’t want to do while achieving successes in areas you may have missed yourself. When
The Importance of Marketing Automation in 2023 Read More »
Choosing a local SEO agency for your business this year comes with many benefits, no matter the size of your company. An SEO (search engine optimization) or digital marketing agency can help small businesses strapped for time or resources. One may also help larger companies learn and understand the latest requirements to ensure their business
What Can an SEO Agency Offer? Read More »
We’re a quarter of the way through 2023, and we’re starting to see brands and marketing teams worry. After so many years and dollars spent on cornering their search engine marketing, AI has come along to change the game. But has it really? People still want to find a solution to their problem. And you
How AI Will Impact Search for Users & Marketers Alike Read More »
Some people are process-oriented by nature, while others cringe at the mentioning of the word. Regardless of where you stand in this debate, here’s some advice from one business owner to another: “Never underestimate the value created from consistency and excellence through proper organizational processes and training.” — Jason Dailey, Founder and CEO of Brandography
How to Evaluate, Implement, and Elevate Your Organizational Process Read More »
To go organic, or non-organic—that is the question. And no, we’re not talking about your next grocery shopping list; instead, we’re covering your search engine rankings and choosing the most appropriate way to improve them for your business. Both PPC and SEO are valuable tools for getting traffic to your website. However, which one you
PPC vs. SEO? Why Both are Important to Your Search Engine Rankings Read More »
If you have a basic understanding of Search Engine Optimization (SEO), then you likely know the basics of targeted keywords, meta data, backlinking, and headers galore. But did you also know that search engines love to read long-form content almost as much as your website users do? In fact, there’s no better way to keep
How Content Marketing Boosts Organic Search Rankings in 2023 Read More »
