Radio might sound like a challenge to measure, but it’s possible with the right strategies, tools, and analytics. We’ve already demonstrated how radio and digital marketing can work together to help boost your organic and paid reach results—all while delivering better sales leads. Next, let’s talk about how you can measure this in real time. […]
How to Measure Radio Marketing Read More »
If the idea of traditional advertising—placing an ad on the radio, television, or in a local newspaper—seems a bit old school, you’re certainly not wrong. But that doesn’t mean it’s ineffective. In fact, it may help you streamline the customers’ journey. Wait, isn’t Brandography is a digital marketing company? Why on earth are we telling
Can Digital & Radio Marketing Play Nice Together? Read More »
Technical writing is an art form. To be successful, you need to strike a careful balance between your own industry “know-how” and the reader’s comprehension level. For most businesses, you’ll want to reflect the technical nature of your product or service via your website’s content, as it helps demonstrate your expertise in a high-demand industry.
Need Help Writing for Your IT Industry? Read More »
Let’s cut right to the chase. Yes, search volume is important. Wow, that was easy. But deciding how much monthly search volume is worth your time and investment is a different matter entirely. What Is Search Volume? Search volume is a metric that keeps track of how many people are actively searching for a specific
Does Search Volume Matter for SEO? Read More »
Who came first: the user or the search engine? Spoiler alert. It was the user who had the query first, which then triggered the search engine to find the best answer. We say this a lot—maybe even too much—but honestly, we all need reminding. When it comes to writing for the web, you need to
Writing for Your Audience Read More »
In a previous article, we shared a few lessons we learned from launching our website. One topic that we didn’t cover—mainly because we are all too familiar with the subject—was redirects and their SEO value. As a digital marketing agency in Minneapolis, we help clients design and develop beautiful, SEO-friendly websites—many of which are rebuilds.
What Are Redirects & How Do They Work? Read More »
A font style can say a lot about who you are as a business. While the initial design of your company’s logo is an essential piece of your brand’s messaging, the font you use to tell your story can have just as large of an impact. Customers associate meaning to different fonts types and how
What Your Logo’s Font Says About Your Brand Read More »
