You Have Your Marketing Dashboard: What Are You Doing with Your Data?

You finally have a dashboard that updates automatically and tracks performance across your channels. On paper, it feels like progress. But when it comes time to plan next quarter, adjust your spend, or communicate results to stakeholders, your marketing analytics dashboard might raise more questions than it answers. If this sounds familiar, the issue isn’t […]

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Best Practices for AIO Success: Direct from Our Search & Content Leaders

Blog / Jason

Written by Chris F., Brandography Digital Marketing Specialist, and Leila De la Fuente, Brandography Digital Marketing Manager At Brandography, we’re on the ground floor of search evolution. Across dozens of client websites, Brandography’s team has been adapting strategies and running real-time experiments to understand how Google’s AI Overviews are reshaping the way people search online.

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Regular SEO vs. Shopify SEO: What’s the Difference?

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Reviewed by Leila De La Fuente, Brandography’s Digital Marketing Consultant and SEO Specialist. If you’re running a business online, you probably already know how essential SEO can be to growing your presence. But how easy is it to get organic traffic when your business runs on Shopify? Does SEO work differently on that platform? The

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We Decreased Our Client’s Organic Traffic & They Loved Us

Blog / Jason

Do we have your attention? We thought so! Sure, the title is clickbait-y. But it’s true and we’re here to tell you how, why, and what you can learn from it. The Client and the Problem One of our clients wanted to increase sales on their online site. Now, when it comes to pay-per-click (PPC),

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6 Mindsets to Help You Scale Your Business

Blog / Jason

Scaling your business is part of the entrepreneurial dream. But in the rush to grow, it’s easy to overextend, overlook key systems, and burn out. That’s why understanding the right way to grow isn’t just smart; it’s necessary. As the CEO of Brandography, I have some tips that I have learned from my experiences as

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5 Reasons We’re Excited About Shopify’s Recent Updates

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Shopify’s eCommerce platform has always been designed to help businesses sell in an increasingly competitive online marketplace. But recent updates are making it easier and faster for online sellers, and we’re excited about it. Today, we’ll talk you through the platform’s latest updates, including: Shopify Magic Search & Discovery Sidekick Updated Checkout and Payment Options

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14 Key Planning Tips for Holiday 2024 eCommerce

Blog / Jason

The holiday season is the most critical time of year for many retailers, and successful e-commerce marketing can be the difference between a profitable or lackluster year. Planning and preparation are key to capitalize on this period. Brandography has curated a detailed list of what retailers should focus on to ensure their e-commerce marketing strategy

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Top Five Black Friday Campaign Ideas That Drive Sales

Blog, eCommerce / Jason

This Black Friday, don’t get left in the dust—start planning your marketing strategy now to stay ahead of the competition. With the holiday shopping season fast approaching, it’s crucial for your business to make the most of this opportunity. In this article, we’ll explore 5 Black Friday campaign ideas to effectively market your products and

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Group of digital experts discussing strategic marketing trends in 2024.

2024 Strategic Marketing Plan: Digital Marketing Tactics & Trends to Include

Blog / Jason

It’s time to start building your 2024 Strategic Marketing Plan and set your budgets for next year. Although it might be tempting to let your marketing run on autopilot, it’s crucial to take a step back and evaluate the upcoming marketing trends and economic landscape. Here are 10 marketing tactics you should consider as you

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Influencer Marketing: Only for the Biggest Brands?

Blog / Jason

Around the start of 2023, we brought you some trends to watch and a few to jump on to start your year off strong. In both blogs, we mentioned the influencer marketing trend and why we think it’s here to stay. From the quick rise of influencer marketing jobs to new platforms that make it

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