There comes a time when every trend either finds a way to become commonplace or disappears as a footnote in history. With the rise of OpenAI’s ChatGPT tool at the end of 2022 and its use in pop culture (along with Microsoft’s recent $10 billion investment in OpenAI), we believe it’s the former, not the
Should I Use AI-Generated Content? Read More »
Last year proved to be a challenging one for any business looking for a quality return on their marketing spend. That only got more difficult with Google’s Q3 transition from Smart Shopping to Performance Max (PMax) campaigns. We hope our guides helped you to make the change smoothly. Whether you’re up and running with Google
Keeping Up with Google Performance Max in 2023 Read More »
It’s time to start executing on your digital marketing strategy for 2023. More than ever before, that includes figuring out how to stay ahead of the always-changing trends in social media marketing. In just a year’s time, we’ve seen Facebook, Google, and the other big players tweak the ways they allow businesses to advertise on
Get Ahead of the Top Social Media Marketing Trends for 2023 Read More »
Capturing shoppers in the right place at the right time has been key for brick-and-mortar stores since the dawn of the marketplace. So, how do you catch those same shoppers willing to spend money when you sell the majority of your products online? The answer: link building. Like with anything related to drawing people to
Link Building Strategies to Get Your eCommerce Listings to Rank Highly Read More »
Your Google Business Profile—previously known as Google My Business—is a simple, yet very powerful (not to mention free!) way to improve your search rankings in just a few easy steps. By indicating to Google that you’re active and engaging with your audiences, you’ll start to land higher in searches than your competitors, draw more people
Build a Successful Google Business Profile in 6 Easy Steps Read More »
In today’s competitive digital environment, knowing the answer to “What is SEO?” and understanding how to build your website to be SEO-friendly are two completely different things. The first answer may lead you to packing your blogs and pages with keywords that don’t always lead to a great User Experience on your website. The other
How to Design an SEO-Friendly Website Read More »
Lately, it seems there’s no good news coming out of the shipping industry. Want to buy a car? A refrigerator? New IKEA furniture? You’ll need to be put on a waiting list of six months or more or pay a massive premium for what used to be standard shipping. At this point, we may as
Managing Backorders and Pre-Orders During the Shipping Crisis Read More »
If you’ve ever posted a blog, built a webpage, or had a cup of coffee with an SEO expert, then you’ve probably heard about alt text. This is the description you include with any image or graphic that appears on your website, portfolio page, or eCommerce store. Have you ever seen a webpage that couldn’t
How to Check Your Site’s Alt Text Read More »
We’ve been asked this question enough times to decide it was worth providing a bit more insight into what Google Analytics 4 is, and how this new data tracking tool will impact your reporting capabilities. Let’s start with the basics. What Is Google Analytics 4? GA4 is actually a reworking of Google’s current data tracking
Do I Need to Be Concerned About GA4? Read More »
As we start to settle into 2022, it’s not a bad idea to revisit your website—and other brand marketing channels—to make sure your content is up to par with the New Year’s standards. It’s true that your site’s ranking will depend on many different factors. But high-quality content remains the biggest [and best] measure of
Managing Content Like a Boss Read More »
