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hands typing on computer

The Common Mistakes Made in Each Google Platform (And How to Fix Them)

Blog /

Written by Brandon Kasper, Brandography’s Senior Manager of Paid Media Managing Google’s suite of business tools can feel overwhelming, and even seasoned marketers slip into habits that quietly cost them visibility, security, or control. Here are the most common mistakes made across Google’s core platforms and what you should do to fix them. 1. Google […]

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Hand guns in a case at a shooting range for online firearm sales

Firearms eCommerce: How Brands Are Adapting to Digital Sales

eCommerce /

Until recently, the shooting industry lagged behind many other retail categories in making the shift to eCommerce. Firearm eCommerce regulations are strict, which helps explain why so many brands hesitate to adopt an online sales presence. But it’s not just about laws. The firearms industry has always been rooted in a face-to-face buying experience. This

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Website screen with data dashboard.

You Have Your Marketing Dashboard: What Are You Doing with Your Data?

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You finally have a dashboard that updates automatically and tracks performance across your channels. On paper, it feels like progress. But when it comes time to plan next quarter, adjust your spend, or communicate results to stakeholders, your marketing analytics dashboard might raise more questions than it answers.  If this sounds familiar, the issue isn’t

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Women by whiteboard explaining B2B content marketing.

Stop Talking About Yourself: Switching the Narrative in B2B Content Marketing

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Prefer to listen? This post is available for audio below. Most business-to-business (B2B) marketing follows the same formula: list your services, show certifications to promote your expertise, and focus on why your company is different from all the rest.  This approach seems logical, which is why so many businesses rely on it. But it’s also

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B2B marketing website analytics.

5 B2B Marketing Challenges (& How a Website Can Help)

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B2B marketing isn’t getting any simpler. Longer buying cycles, complex offerings, and decision-making committees all add nuance to how you attract, nurture, and convert customers. But a well-constructed B2B website can make the difference between converting a potential lead and being just another option on the market. Brandography doesn’t just build websites; we craft digital

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Person on phone searching through AIO

Best Practices for AIO Success: Direct from Our Search & Content Leaders

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Written by Chris F., Brandography Digital Marketing Specialist, and Leila De la Fuente, Brandography Digital Marketing Manager At Brandography, we’re on the ground floor of search evolution. Across dozens of client websites, Brandography’s team has been adapting strategies and running real-time experiments to understand how Google’s AI Overviews are reshaping the way people search online.

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